CHLOE TAT | MARKETING SPECIALIST
A group project where we developed a new product idea and created a product launch and marketing plan. Our idea was an online marketplace catered specifically towards SCU students where they can sell and buy used textbooks. I mainly worked on product analysis and market research, and created app mock-ups, company branding, and the document template with Adobe Illustrator and Photoshop.
Santa Clara University
Innovation and New Product Marketing
New Product Launch Plan: TextChange App
Bronco TextChange App on the iOS App Store.
Profile of student seller. Items are listed in gallery view and tapped on for more details.
Filters and sorting options offered on the app.
For sale item example. For sale items have tags for easy filtering.
Profile of student user. Example is both seller & tutor.
Desktop version of TextChange app. Example is browsing and utilizing filtering system.